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August, 2010:

Boomers help sustain the nutritional supplement market

According to a marketing study by the consumer marketing research firm, Packaged Facts, baby boomers are joining the Health Conscious and purchasing more nutritional supplements to enhance their health and minimize the need for pricey medicines and medical care. The press release announcing the findings of the report on the sustainability and growth of the nutritional supplement market stated that the growth of the market is being fueled boomers losing confidence in their ability to afford health care and the more science based approach of the nutritional supplement companies. Between 2005 and 2009, the market grew by 25%. I know I take nutritional supplements to try and enhance my health and not take so much OTC medicine. How about all of you boomers/